A successful implementation strategy helps do things the right way, particularly when entering the Chinese market.  An implementation strategy provides a process and an action plan for market entry.  Market entry strategy and implementation strategy must work together in order for companies to succeed.  A good strategy without an implementation plan can result in disastrous consequences.

Implementation can be difficult because it requires coordination of activities necessary for market entry. A well thought out implementation strategy plan must include the appropriate sequence of steps needed to do the job and can than be easily executed.  These can include for example government and legal requirements, and an understanding of cultural, and personal relationships.

The implementation strategy helps companies understand what must be done, who implements the strategy, how it is going to be implemented, and how long it will take to complete each step.  Organizational structures are likely to be impacted depending on the entry methodology.  Companies must consider for example staffing issues, functional responsibilities, and control.  The implementation strategy thus allows a company to make decisions internally as well as externally. 

When considering market entry into China, companies should understand the regulatory and legal requirements as part of the entry process. The regulatory process particularly in China may seem to be mundane when viewed as a process; however, in Chinese business practice cultural values and traditions are an important consideration in implementing these processes. These values are also important in the formulation of a general entry strategy.  Business transactions are conducted through the establishments of networks. A Chinese business network operates on trust and requires establishments of relationships.  Building a network is imperative for the long-term success of any company entering the Chinese market.

An implementation strategy provides the detailed action plan for a company to plan the appropriate entrance tactic, gain a competitive advantage, and success in the long run.